About Paola & Pennypics

© Paola Perni
closeup paola perni smiling withlopard appaloosa little horse


Hello and Welcome. I'm Paola Perni, an Italian international photographer.

Pennypics is my new challenge. I focus on maternity, newborn, baby, children and family portraiture to satisfy any Londoner passionate about tradition, printed frames and photography. I can meet you in your favourite place all around England. And abroad, if necessary. The purpose is to be your reference photographer for the best steps in your life in London and offer you everlasting photos: formal composition, bespoke light design, natural poses are the keys. At your home and in the studio.


As a Londoner, you certainly enjoy the freedom of outdoor activities and captivating photos that the gardens, the blossom and fresh air inspire. Feel free to inquire about an engaging outdoor photoshoot.

A subject at ease releases power that builds a strong sense of intimacy and reality

"My experience with Paola was excellent, as usual. Paola is patient, lovely and a top-notch photographer which I would highly recommend to any photography enthusiast. It's a pleasure to pose for her and the results are always brilliant".
- Laura, Dubai
© Paola Perni
Paola Perni family photographer Portrait | founder of Pennypics|Canon 70-200

My experience

I worked for the best Milan agencies, with some of the top broadcasters in the early 2000s. I founded and co-owned a wedding photography studio for many years, meeting a considerable amount of people and families around Italy, Spain, England, UAE and Swiss. I have photographed over 200 weddings portraying many beautiful families in the churches, in the intimacy of their homes, in open-air during the most emotional moments of their lives. I edited and post-produced tons of photos taken in every situation, thus developing a well-established workflow to produce timeless pictures.


I love all pets, but I must confess my favourites are cats and equines. I support every initiative focused on their well-being, farm, and everybody who takes action for our beloved friends. 

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Portrait, Headshots, Lifestyle & Street photography

A portrait photo session is a to-do experience. Posing for the camera is a fun and intriguing way to discover some sides about oneself. Lifestyle, headshots, street portrait photography and personal portraits: let this be the time of freedom. 

Explore the benefits of booking your portrait, street style photography and headshot session with Pennypics. Please, go to the Portrait photography page to find out more>>

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"I have known Paola for several years. She has been working on professional projects for my architectural practice and informal personal assignments. She has approached each job always with the same professionalism, accuracy, creativity and artistic flair. She has made valuable contributions in representing my projects and I consider Paola a member of my team. She has met me on several locations in the UK and abroad and she has been always extremely flexible in accommodating even very tight travel schedules. Working with Paola is easy, she can defuse tense situations and she makes everybody comfortable with her great sense of humour. Over the years I have become accustomed to her very exacting standard but every time she manages to exceed my expectations."

My commitment

Pennypics is a new studio project of an experienced and imaginative family photographer. Ideal for you who desire a lasting visual story of your family that includes candid and more formal photographs. In a well-founded way, where composition, lights, and shadows count. Perfect for those who love to print their images. Trendy, funny ideas are always welcome. My commitment and purpose are to transmit through my pictures a natural classy, timeless, and sincere, contemporary reportage of your family, with a gentle approach.

My post-production process is a workflow tested over the years. It's accurate. Feel free to contact me to talk about your next photographic shoot.

 “Essentially what photography is is life lit up.”   — Sam Abell